Overall, the author does a great job in presenting somewhat more complex issues in user-friendly ways. Some textbooks tend to remain at times a bit superficial or generic, and this is certainly not the case for the current book. However, I feel that instructors should be able to include these topics based on additional external sources.Īccuracy is high and the book provides rich detail without overwhelming the reader with technical jargon. There are two topics that are currently missing and that I would have liked to see in the book: 1) A chapter on social media ethics (or “digital” ethics in general), and 2) an outline and sample for a social media marketing plan. In addition, the first six chapters of the book address more generic marketing and user experience (UX) topics, such as strategy (including SWOT and the marketing mix), customer behavior, market research, UX, and web development. The text is quite comprehensive and embraces important topics in eMarketing, including eCommerce, digital copywriting, digital advertising (search, online, social media), content marketing, social media platforms and strategies, video marketing, data analytics/KPIs, and SEO. Reviewed by Reto Felix, Associate Professor of Marketing, University of Texas Rio Grande Valley on 11/25/21
Journalism, Media Studies & Communications +. Part VII: Hematology and Hemostasis in Selected PopulationsĤ3. Hemostasis and Coagulation Instrumentation Antithrombotic Therapies and Their Laboratory AssessmentĤ2. Thrombotic Disorders and Laboratory AssessmentĤ0. Qualitative Disorders of Platelets and Vasculatureģ9. Hemorrhagic Disorders and Laboratory Assessmentģ7. Molecular Diagnostics in the Clinical Laboratoryģ6. Flow Cytometric Analysis in Hematologic DisordersĢ9. Hemoglobinopathies (Structural Defects in Hemoglobin)Ģ8. Extrinsic Defects Leading to Increased Erythrocyte Destruction- Immune CausesĢ4. Extrinsic Defects Leading to Increased Erythrocyte Destruction- Nonimmune CausesĢ3. Intrinsic Defects Leading to Increased Erythrocyte DestructionĢ2. Introduction to Increased Destruction of ErythrocytesĢ1. Anemias Caused by Defects of DNA MetabolismĢ0. Disorders of Iron Kinetics and Heme Metabolismġ8. Anemias: Red Blood Cell Morphology and Approach to Diagnosisġ7. Body Fluid Analysis in the Hematology Laboratoryġ6. Examination of the Peripheral Blood Film and Correlation with the Complete Blood Countġ5. Manual, Semiautomated, and Point-of-Care Testing and Hematologyġ3. Part III: Laboratory Evaluation of Blood Cellsġ1. Platelet Production, Structure, and Function Leukocyte Development, Kinetics, and Functionsġ0. Iron Kinetics and Laboratory Assessmentĩ. Erythrocyte Metabolism and Membrane Structure and FunctionĨ. Part II: Blood Cell Production, Structure, and Functionĥ. Quality Assurance in Hematology and Hemostasis Testing An Overview of Clinical Laboratory HematologyĢ. A glossary of key terms makes it easy to find and learn definitions.ġ. Learning objectives begin each chapter and indicate what you should achieve, with review questions appearing at the end. A bulleted summary makes it easy for you to review the important points in every chapter. Hematology/hemostasis reference ranges are listed on the inside front and back covers for quick reference. Case studies in each chapter provide opportunities to apply hematology concepts to real-life scenarios. Hematology instruments are described, compared, and contrasted. 
Instructions for lab procedures include sources of possible errors along with comments.
UPDATED content throughout text reflects latest information on hematology.UPDATED nearly 700 full-color illustrations and photomicrographs make it easier for you to visualize hematology concepts and show what you’ll encounter in the lab, with images appearing near their mentions in the text to minimize flipping pages back and forth.
0 kommentar(er)
